Full scale event design and supporting collateral for Facebook's Brands and Bold Thinking Event.

Facebook's "Brands and Bold Thinking" event aims to tell the Facebook and Instagram brand and video story to an audience of "senior level doer's" who control spending and strategy building.

The challenge: Canadian clients didn’t think about Facebook as a brand platform, but rather, a more effective direct response platform. The goal of the event was to change perceptions and have clients and agencies see Facebook and Instagram as serious players with the perfect platform to tell their stories while pushing video, Instagram and reach and frequency as the keys to their marketing success.